Meet Scrollbert—a digital wellbeing mascot with a dry wit and a soft spot for your thumbs. Whether you’re doomscrolling at midnight, sketching in class, or juggling a toddler and a to-do list, Scrollbert’s here to gently nudge you toward smarter screen habits.
Scrolling isn’t the problem. It’s how you scroll that counts
Smartphone ownership among UK children aged 8–11 is now 61%
Teens aged 13–14 spend over 2 hours daily on Snapchat alone
YouTube and Google Search reach 96% and 95% of 8–14-year-olds monthly
UK has 88.4 million mobile connections—127% of the population (many own multiple devices)
Social media use among UK youth is surging, with 79% of the population active on platforms
To help young people—and those who guide them—build healthier relationships with screens through humour, reflection, and emotionally intelligent storytelling.
A world where digital wellbeing feels natural, not forced.
Where teens laugh at their own scroll habits and feel empowered to change them.
Where educators spark honest conversations using character-led tools.
Where families reconnect through shared reflection—not screen-time guilt.
Where mascots like Scrollbert make self-awareness feel safe, smart, and fun.
Scroll Smarter creates playful, credible resources that:
• Use humour and storytelling to engage students across age groups
• Equip educators with modular tools for PSHE, assemblies, and classroom packs
• Encourage self-reflection without judgment
• Build a mascot-led brand ecosystem — Scrollbert, character editions, blog, merch—that feels warm, wise, and scalable
• Partner with schools, charities, and wellbeing advocates to amplify impact
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